Home ‘Healthysexual’ sexual health awareness campaign

‘Healthysexual’ sexual health awareness campaign

Healthysexual is the overarching sexual health campaign to raise awareness about sexual health and the things people can do to prevent, test, treat and talk to minimise the personal and social impact of STIs. STIs are very common, many people will get an STI in their lifetime. If left untreated, STIs can have long-term effects on your health. Testing is simple and the only way to be sure you don’t have an STI. A simple urine, swab or blood sample is often all that is needed.

The current campaign focuses on gonorrhoea, due to increasing notifications statewide.

The campaign communicates core sexual health messaging and uses a simple call to action – talk, test, protect – to cut across all demographics.

For more information visit healthysexual.com.au (external site).

Objectives

Increase testing for gonorrhoea and other STIs.
Motivate the target audiences to practice safer sex.
Raise awareness of the prevention and treatment for gonorrhoea.
Reduce stigma and discrimination associated with STIs and the people that are diagnosed with them.

Key messages

STIs including Gonorrhoea are on the rise.
Talk with your partners about sexual health.
Test – Get tested regularly for STIs and treated if you need to.
Protect – Always use a condom when you have sex with casual partners.
Anyone can be a healthy sexual.

For more information visit healthysexual.com.au (external site).

Target audience

The healthy sexual campaign targets a broad range of people, with the idea that everyone can be a healthy sexual. Age range 16-65, location - metro and regional Western Australia.

Timing

May to September 2025

Channels

Campaign channels include:

social
digital audio
radio
out of home.

Campaign materials

You are encouraged to download and share these materials. Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.